If you want to be successful as an artist, you will need to have a brand. This is important to help people find you easily and remember you when the need for a good artist arises.
In this article, we give our top nine tips on how to establish your brand as an artist:
1. Who Are You?
Whatever your genre, you are key to establishing your brand within the creative arts. This makes putting yourself out there feel a little scary and a lot more personal.
You need to not only work out your brand but also build a deep belief in it. Consider your values and what is important to you. Do you have a style or look that you consider unique to you? Take some time to get clear on this in your head.
2. Keep It Simple
Although humans are complicated, and your answers to step, one probably demonstrates that your brand needs to be simple. Don’t try to be all things to all people.
Find a way of building your elevator pitch. How would you explain your brand to someone in 15 words or less? Try to capture the unique quality of your art into a way that other people will understand.
3. Identify Your Audience
Once you have worked out your part in the brand, you will need to define your audience. This does not include everyone who might enjoy art.
Try to choose one person who will respond enthusiastically to your work. Who are your super fans? What about them makes them different? The more specific you can be when describing them, the better!
4. Stay On Brand
Once you have established your brand and what matters to you, you need to make this a consistent part of your message. When you create your art and write your marketing materials, keep your elevator pitch, and your target audience in mind. The more ways you reinforce your brand, the more you will pop into your audience’s mind when they need you.
5. Presentation Matters
The way that you present your work is important. Please pay attention to your website and social media pages to ensure that the brand is consistent across all of them.
Create a logo for yourself if you don’t already have one, as this will help build the brand identity among your audience.
6. Promote Yourself
When you get started as an artist, you will need to make an effort to get yourself out there. Be seen at social events and take your business cards. Get networking. It is essential to know your industry well and know who are the big names in your area. Find them on social media and interact with their posts. Be seen.
7. Say Yes
You will inevitably get offers of work once you start getting out there and networking, and it may be that some of those offers are not your ideal work. When you are first starting out, it is best to yes as often as you can to start bringing in an income and building testimonials and a portfolio that you can use to attract your more ideal work.
While your brand is very important, you should remain flexible and be careful not to get stuck in a rut. Be sure to revisit your brand and update it from time to time to make sure that it is relevant and still aligns with your work.
We would suggest refreshing your brand every couple of years so that your brand can grow and deepen with your development as an artist.
9. Establish Loyalty
Once you have a strong brand, you need to find ways of keeping your fans and clients coming back for more by creating Loyalty. This comes from sharing parts of you authentically and honestly.
Be sure to connect with your customers personally through your social media channels and talk about your passionate things. Talk about what inspires your art, and your audience is bound to fall in love with you and stay by your side for life.